What SEO actually is
The beginner checklist
- One clear topic per page. A page about "tokens" and a page about "models" beats one page about everything.
- A title that says what the page is. Under 60 characters, main keyword up front.
- A meta description that earns the click. 150?160 characters, human, specific.
- Headings that outline the page. Use one H1 and a logical H2 order.
- Alt text on images. Describe the picture; it helps people and search engines.
- Internal links. Link related pages so crawlers can explore your site.
Ranking in the AI age
Same habits, new readers. An AI bot that can understand your page will recommend it to a human. Clarity is the whole game.
A tiny toolkit to start
- Google Search Console — see how your pages appear and which keywords bring clicks.
- your sitemap.xml — tells Google what pages exist (this site uses one).
- An AI with a terminal — run an SEO audit on your own posts (see the /og workflow).